This is a collection of print and digital marketing graphics to promote OSU Rec Sports intramural programs starting in Fall 2024 and ongoing. Each term includes a unique logo and brand system applied to a suite of graphics for general promotion and individual IM events.
The systems for each term are designed to be visually cohesive between and across terms. The logo designs and color schemes were chosen among an array of options by the client.
Each term’s logo design was drafted from 3 distinct visual concepts, with 3 to 4 variations each. 1-2 of the best of each concept was selected by the marketing & communications team, refined, and presented to the client, who selected the final logo design.
The design language was changed from abstract and representative icons and illustrations to photography. Images used were of real students playing the actual sport activity. Their images were combined with graphic elements that convey a sense of place and/or motion, with the aim of tying information, logo, and imagery together coherently.
